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TH — Country Profile

Thailand

17TOTAL
0OFFICIAL SOURCES
9TOPIC AREAS
Law / Act2
Executive Order1
Policy / Guidance1
National Strategy2
Standard / Framework5
Other6
Copyright & IpCybersecurityData Privacy & ProtectionGenerative AIHealth & Life SciencesHuman Rights & EthicsLiability & AccountabilityNational StrategyOnline Safety & Child Protection
Standard / Framework

National Cyber Security Commission releases draft guidelines on use of AI

The National Cyber Security Commission has initiated a public consultation on draft guidelines for AI and generative AI usage. The document establishes a framework for distinguishing between safe, educational material and dangerous content, which is characterized by inaccuracies, controversial subjects, or specialized legal and medical information requiring expert oversight. By identifying specific technical risks such as hallucinations, prompt injection, and data poisoning, the guidelines advocate for rigorous information verification through multiple official sources and professional consultation. Furthermore, the draft outlines comprehensive reporting mechanisms for managing harmful AI-generated content, including deepfakes and phishing attempts, through the National Cyber Security Commission, the Cyber Crime Investigation Bureau Call Centre, and the Anti-Fake News Centre. The consultation closes on 2 March 2026.

12 February 2026Generative AIHuman Rights & EthicsCybersecurity
↗ Link availableSecondary source
National Strategy

Thailand maps long-term semiconductor strategy, pushes toward full value chain

Thailand has set out a national strategy to expand its semiconductor industry, focusing on power semiconductors, sensors, photonics, discrete devices and analog chips, as part of a long-term plan to build a complete value chain. Presided over by Deputy Prime Minister Ekniti Nitithanprapas and developed by the Board of Investment (BOI), this phased roadmap targets 2030, 2040, and 2050 to attract over 2.5 trillion baht ($79 billion) in investment and develop 230,000 skilled workers. By leveraging existing strengths in the automotive, energy, and AI sectors, the government aims to move beyond assembly and testing into upstream activities like wafer fabrication and integrated circuit design. This comprehensive approach is supported by R&D incentives, specialized industrial clusters, and clean energy infrastructure to solidify Thailand’s position as a regional hub for "Made-in-Thailand" chips and advanced electronics manufacturing.

7 January 2026National Strategy
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Standard / Framework

Thailand releases draft guidelines for managing AI risks in financial sector

The Bank of Thailand has launched a consultation on draft guidelines for managing AI risks in the financial sector. Key principles include: (1) AI governance, with stakeholder roles and responsibilities; (2) AI system usage policy; (3) Risk management throughout the AI lifecycle; (4) Development and security controls; (5) Data risk; (6) Model development risk; and (7) Cybersecurity risk. The consultation closes on 30 June 2025.

12 June 2025CybersecurityData Privacy & Protection
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Law / Act

Thailand unveils draft AI legislation principles, open to public comment

The Electronic Transactions Development Agency (ETDA) has launched a public consultation for the draft of the country's first principles for AI legislation. The new bill has been designed to implement tiered regulation based on risk levels. High-risk AI systems will be subject to stringent measures, while general AI applications will follow best practice guidelines. Key considerations include AI accountability, algorithmic transparency, and safeguards for AI systems that may impact human rights. The use of high-risk AI systems, particularly in healthcare, finance, and government services, will require transparent oversight, specialised regulatory bodies, and adaptive governance to keep pace with technological advancements. The consultation closes on 9 June 2025.

10 May 2025Health & Life SciencesData Privacy & Protection
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Other

Thailand Prime Minister indicates draft AI regulation will be completed soon

It is reported that speaking at the FTI Expo, Prime Minister Paetongtarn Shinawatra has confirmed the Thai government is in the process of drafting the country's first AI law, which will be completed soon.

14 February 2025Generative AIData Privacy & ProtectionCopyright & Ip
↗ Link available
National Strategy

Thailand pushing for AI governance framework for public sector

It is reported that Thailand, through the Electronic Transactions Development Agency (ETDA), is aiming to become a regional training centre for AI ethics, collaborating with UNESCO to support developing countries' adoption of AI ethics rules. The ETDA is pushing for cabinet approval of an AI governance framework for public agencies, and plans to use AI to address challenges in healthcare, agriculture, education, energy and finance. Additionally, Thailand's Higher Education Ministry and Education Ministry are working with UNESCO to host the first Asia-Pacific international conference on AI ethics in Bangkok in 2025.

27 November 2024National Strategy
↗ Link available
Standard / Framework

Thailand issues generative AI governance guidelines for organisations

The Ministry of Digital Economy and Society (DE) and the Electronic Transactions Development Agency (ETDA), through the AI Governance Center (AIGC), have jointly issued the generative AI governance guideline for organisations. The guidelines cover: (1) foundation concepts and terminology for generative AI; (2) benefits and limitations of generative AI, and practical applications and notable use cases; (3) risks of generative AI, and strategies for managing them in a way that aligns with organisational goals; (4) guidelines for applying generative AI, with frameworks addressing the roles of adopters, customizers, and makers, and tailored to different levels of organisational complexity; and (5) considerations for applying generative AI with good governance, with a focus on maintaining a balance between generative AI utilisation and risk management, human oversight, interdisciplinary collaboration, and data governance.

30 October 2024Generative AIData Privacy & Protection
↗ Link availableSecondary source
Other

Thailand invests 1 billion baht to boost AI skills and startups

It has been reported that Thailand is waiting for its prime minister to appoint a new national AI committee to steer the second phase of the national AI strategy and action plan. In the meantime, (1) the National Electronics and Computer Technology Center (NECTEC) will receive 1 billion baht to develop a 30,000-strong workforce with AI skills by 2027, before increasing the number to 50,000 within five years; and (2) NECTEC will collaborate with the Artificial Intelligence Entrepreneur Association of Thailand (AIEAT) to continue development of existing Thai large language models, pending relevant budget approval.

2 August 2024Generative AI
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Other

Thailand forms AI committee to boost digital economy

Thailand's Ministry of Digital Economy and Society (DES) is forming a national AI committee to advance the second phase of the national AI strategy. The initiative, announced by DES Minister Prasert Jantararuangtong, aligns with Thailand’s ambition to become a hub for the digital economy and AI within ASEAN. The new AI committee, pending cabinet approval, is expected to be established by June 2024. In addition, the National Digital Economy and Society Commission is working on ethical AI use and planning to finalize AI regulations by the end of May 2024.

4 May 2024Data Privacy & Protection
↗ Link available
Other

Thailand gears up for AI regulations

Putchapong Nodthaisong, Secretary-General of the National Digital Economy and Society Commission, has revealed that the commission already has AI ethics guidelines in place. The National Digital Economy Promotion Subcommittee will meet to consider drafting AI regulations to supervise AI developers and service providers. The government has a national AI development roadmap, with plans to enact an AI law by 2027.

25 April 2024Data Privacy & ProtectionCybersecurity
↗ Link available
Other

Thailand Senate approves report advocating AI regulation in election campaigns

The Senate approved a report advocating for the regulation of use of AI in election campaigns. The report was compiled by the Senate Committee on Politics and presented during a meeting chaired by Senate Speaker Pornpetch Wichitcholchai. The report underscored (1) the challenges of regulating social media in foreign countries, (2) the lack of awareness about the potential harm posed by social media, (3) the limitations that certain political parties face when attempting to connect with voters via these platforms, (4) the obstacles that prevent the Election Commission from enforcing poll-related laws, and (5) the application of an outdated poll law in elections.

10 April 2024Generative AIOnline Safety & Child Protection
↗ Link available
Policy / Guidance

Thailand launches AI Governance Clinic

Thailand's Electronic Transactions Development Agency (ETDA) has recently launched the AI Governance Clinic (AIGC) which will serve as a source of Thai and overseas knowledge and expertise on governance related to AI and its adoption. An additional Memorandum of Understanding was signed by ETDA and its partners NECTEC, the Department of Medical Services, and the Department of Health Service Support for the joint development of an AI governance framework that is appropriate for the Thai context for the country's healthcare industry.

2 December 2022Health & Life SciencesData Privacy & Protection
↗ Link available
Other

2025 APEC Digital and AI Ministerial Statement

At the APEC summit in Incheon, South Korea, the Asia-Pacific Economic Cooperation adopted the 2025 Digital and AI Ministerial Statement, highlighting the role of AI in driving innovation and addressing socio-economic challenges. The statement emphasises secure and responsible adoption of AI and other digital technologies to enhance productivity, efficiency, resilience, and economic development. It encourages member economies to integrate these technologies with balanced, human-centred approaches to workforce development, education, and lifelong learning. It also promotes cooperation and information-sharing on digital policies to strengthen regional collaboration, cross-border trade, and investment, while fostering greater understanding of the benefits of emerging technologies.

4 August 2025Cybersecurity
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Executive Order

Draft Royal Decree on AI System Service Business (2022):

This draft law proposes to regulate AI systems (i.e. machine-based system that can make predictions, recommendations, or decisions that affect real or virtual environments pursuant to the objectives set by humans) on a risk-based approach. The draft law identifies prohibited or high-risk AI services that could cause harm or engage in unethical practices to ensure that AI systems do not pose major risks to public healty, safety and freedoms. The framework emphasizes the importance of risk assessment, reporting requirements, and the establishment of specific measures and criteria deemed necessary to minimize AI risks.

Liability & Accountability
↗ Link availableSecondary source
Law / Act

Principles for Thailand AI Act

First principles for AI legislation proposed by the Electronic Transactions Development Agency. The new bill will be designed to implement tiered regulation based on risk levels. High-risk AI systems will be subject to stringent measures, while general AI applications will follow best practice guidelines. Key considerations include AI accountability, algorithmic transparency, and safeguards for AI systems that may impact human rights. The use of high-risk AI systems, particularly in healthcare, finance, and government services, will require transparent oversight, specialised regulatory bodies, and adaptive governance to keep pace with technological advancements.

DRAFTHealth & Life SciencesData Privacy & Protection
↗ Link availableSecondary source
Standard / Framework

Generative AI Governance Guidelines for Organisations (2024):

Guidelines published by the Ministry of Digital Economy and Society (DE) and the Electronic Transactions Development Agency (ETDA), through the AI Governance Center (AIGC). The guidelines cover: (1) foundation concepts and terminology for generative AI; (2) benefits and limitations of generative AI, and practical applications and notable use cases; (3) risks of generative AI, and strategies for managing them in a way that aligns with organisational goals; (4) guidelines for applying generative AI, with frameworks addressing the roles of adopters, customizers, and makers, and tailored to different levels of organisational complexity; and (5) considerations for applying generative AI with good governance, with a focus on maintaining a balance between generative AI utilisation and risk management, human oversight, interdisciplinary collaboration, and data governance.

Generative AIData Privacy & Protection
↗ Link availableSecondary source
Standard / Framework

AI Ethics Guidelines (2021):

Ethical principles inform practices to be followed by researchers, developers, and service providers engaging in tech development. These principles must be complied by government ministries and agencies. These principles are: (1) Competitiveness and Sustainability Development, (2) Law Ethics and International Standards, (3) Transparency and Accountability, (4) Security and Privacy, (5) Fairness, and (6) Reliability.

Data Privacy & ProtectionCybersecurity
↗ Link availableSecondary source