30 MAY 2025 · Other

GVH investigation into Microsoft for allegedly inadequately informing consumers about Bing AI feature

On 30 May 2025, the Hungarian Competition Authority (GVH) adopted binding commitments in its investigation into Microsoft Ireland Operations Limited concerning the AI-based Bing search service. The proceeding examined whether the company had informed Hungarian consumers with the expected professional diligence about the AI functionalities integrated into Bing since February 2023. The Authority raised concerns over fragmented, overly complex, and partly English-only user information. Without e...

Secondary evidenceNational StrategyIssuing institution: Issuing authority not identified

30 MAY 2025 · Other

Hungarian Competition Authority concludes investigation into Microsoft's Bing AI feature

A globális technológiai óriásvállalat 10 milliárdnyi magyar szó felhasználásával fejleszti saját MI alapú rendszereit, és az adatokat más fejlesztők számára is ingyenesen hozzáférhetővé teszi

Secondary evidenceAntitrust & Competition ·Generative AI ·Copyright & IpIssuing institution: Issuing authority not identified

11 MAR 2025 · National Strategy

Hungary sets legal framework for responsible AI

A folytatáshoz felhasználói hitelesítés szükséges. Kérjük, írja be a képen látható szöveget.

Secondary evidenceNational StrategyIssuing institution: Issuing authority not identified

21 OCT 2024 · Report

Economic Competition Authority inquiry into impact of artificial intelligence on competition

On 21 October 2024, the Hungarian Competition Authority (GVH) published the findings of its market analysis on the effects of artificial intelligence (AI) on competition and consumer protection. The analysis determined that the rapid adoption of AI technologies could disadvantage small and medium-sized enterprises (SMEs) if they do not begin utilising these technologies. It highlighted the importance of developing AI capabilities among SMEs and proposed several state interventions to optimise...

Secondary evidenceCompetitionIssuing institution: Issuing authority not identified

21 OCT 2024 · Report

Hungarian Competition Authority launches inquiry into impact of AI on competition

Konkrét és célzott állami beavatkozások szükségesek ahhoz, hogy a MI technológiában rejlő lehetőségek széles körben kiaknázhatók legyenek

Secondary evidenceAntitrust & CompetitionIssuing institution: Issuing authority not identified

17 MAY 2024 · Other

Economic Competition Authority investigation into Viber's free and safe claims compliance with consumer and data protection regulations

On 17 May 2024, the Hungarian Competition Authority, in cooperation with the National Data Protection and Freedom of Information Authority (NAIH), concluded its investigation into Viber after the company committed to implementing measures addressing noncompliance with consumer and data protection regulations. These measures that Viber committed to implement aim to enhance consumer understanding of the platform's features and data management practices. In particular, the measures include the i...

Secondary evidenceNational StrategyIssuing institution: Issuing authority not identified

23 APR 2024 · Law / Act

Content moderation regulation in Bill amending Act CVIII of 2001 on certain issues of electronic commerce services and information society services

On 23 April 2024, the Bill amending the Act CVIII of 2001 on certain issues of electronic commerce services and information society services was introduced in the Hungarian Parliament. The Bill includes content moderation requirements. Specifically, service providers would be mandated to establish an easily accessible, transparent, and user-friendly electronic system on their websites to facilitate the reporting and removal of content that infringes upon the privacy rights of minors. Addition...

Secondary evidenceContent ModerationIssuing institution: Issuing authority not identified

01 APR 2024 · Working Paper

Market Analysis of Artificial Intelligence Effects by Hungarian Competition Authority

On 4 January 2024, the Hungarian Competition Authority (GVH) announced a market analysis to examine the effects of artificial intelligence on market competition and consumer decision-making. The analysis aims to pre-explore the risks associated with the rapid spread of this technology, which could potentially distort competition in digital sectors and put consumers in a vulnerable position. The GVH will concentrate on two main issues: the threat to fair market competition posed by AI-based t...

Secondary evidenceCompetitionIssuing institution: Issuing authority not identified

30 NOV 2023 · Other

GVH investigation into TikTok regarding communication to consumers

On 30 November 2023, the Hungarian Competition Authority (GVH) closed the investigation into TikTok regarding communication to consumers. The GVH previously opened an investigation into TikTok due to the suspicion that TikTok was not providing consumers with the relevant information regarding the functioning of the platform, specifically what and how much data was processed when using the platform and how TikTok used this data. The investigation resulted in a commitment made by TikTok to ensu...

Secondary evidenceNational StrategyIssuing institution: Issuing authority not identified

11 FEB 2023 · Law / Act

NAIH investigation into a foundation regarding alleged GDPR infringement

On 2 November 2023, the National Authority for Data Protection and Freedom of Information (NAIH) issued a ruling in its investigation into a foundation regarding alleged General Data Protection Regulation (GDPR) infringement. The investigation originated from the Office for Personal Data Protection of the Slovak Republic's objection to the foundation's processing of data on two Hungarian language websites, which allegedly violated Articles 5 and 6 of the GDPR. The NAIH found that the Foundati...

Primary legal sourceNational StrategyOfficial source · edpb.europa.eu ↗

15 JUN 2021 · Law / Act

Treatment of minors regulation in Hungarian draft on tougher action against paedophile offenders and amending certain laws for the protection of children T/16365

The draft law on stricter action against paedophile offenders (T/16365) was adopted by the Hungarian parliament. The law aims to strengthen the protection of children, which includes the prohibition of providing content that depicts other than heterosexual attitudes and the prohibition of advertising that depicts other than heterosexual attitudes to children under 18 years of age.

Secondary evidenceContent ModerationIssuing institution: Issuing authority not identified

06 MAY 2021 · Law / Act

Comprehensive copyright law (EU DSM Directive implementation)

Act XXXVII of 2021, the Hungarian law implementating the EU DSM Directive by providing a comprehensive copyright regime, is published in the official gazette.

Secondary evidenceContent ModerationIssuing institution: Issuing authority not identified

16 APR 2020 · Executive Order

Hungary art. 5 Copyright Directive implementation

The decree 125/2020 is implemented, modifying the existing educational exception to copyright to include digital uses, as prescribed in art. 5 EU DSM directive.

Secondary evidenceContent ModerationIssuing institution: Issuing authority not identified

Law / Act

Act on the implementation of the EU AI Act in Hungary

On 2 August 2026, Section 3(2) and Section 10 of Act LXXV of 2025 on the implementation of the European Union Regulation on Artificial Intelligence in Hungary enter into force. These provisions require the AI market surveillance authority to operate the AI regulatory test environment defined in Article 3(55) and Article 57 of Regulation (EU) 2024/1689 and empower the minister to set detailed operating rules, including cooperation by other authorities, aligned with Article 58. To enable operat...

Secondary evidenceNational StrategyIssuing institution: Issuing authority not identified

Policy / Guidance

Hungary AI Regulation Overview

Hungary regulates AI under applicable national and EU rules, with the EU AI Act serving as the primary harmonized framework. CMS expert guide covers Hungary's regulatory approach for 2026.

Secondary evidenceNational ImplementationIssuing institution: Issuing authority not identified

National Strategy

Government Resolution on measures to strengthen domestic AI strategy and priority development areas (A mesterséges intelligencia hazai stratégiai megerősítését és kiemelt fejlesztési területeit szolgáló intézkedésekről)

AI law in Hungary: A government resolution (1406/2025. (XI. 4.)) adopted on 4 November 2025 sets out measures to strengthen Hungary's national AI strategy and accelerate priority AI development areas. It mandates institutional coordination, the appointment of AI focal points across ministries and regional government offices, preparation of implementation frameworks and test environments, and targeted actions for healthcare, urban technologies and regional cooperation....

Official materialNational StrategyOfficial source · consilium.europa.eu ↗

National Strategy

Government Resolution on measures promoting international cooperation supporting AI development (A mesterséges intelligencia fejlesztését támogató nemzetközi együttműködést előmozdító intézkedésekről)

AI law in Hungary: This Government Resolution (1404/2025. (XI. 4.)) sets out measures to promote international cooperation to support the development and deployment of artificial intelligence in Hungary. It tasks the Ministry of Foreign Affairs and Trade, the Ministry of National Economy, the Ministry responsible for Culture and Innovation and the HIPA investment agency with integrating AI into foreign policy, pursuing bilateral and multilateral cooperation with priority partners, and assessing the country’s investment environment for data centres and AI-related foreign direct investment. (njt.hu)...

Secondary evidenceNational StrategyIssuing institution: Issuing authority not identified